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Driving usage – what are publishers and librarians doing to evaluate and promote usage?

Box, Christian and Pearson, Sarah (2011) Driving usage – what are publishers and librarians doing to evaluate and promote usage? Serials: The Journal for the Serials Community, 24 (3). pp. 225-233. ISSN 0953-0460

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URL of Published Version: http://dx.doi.org/10.1629/24225

Identification Number/DOI: doi:10.1629/24225

Although a relatively recent phenomenon, measuring the usage of published research has rapidly become one of the most important ways to evaluate the relative value of different publications. Libraries and publishers are also investigating the impact of interface and technology provision in improving resource discovery and content usage. Demand for such data is increasing throughout the industry, partly in response to greater scrutiny of return on investment. As a result the techniques used by publishers and librarians to promote and evaluate usage are also developing. This paper looks at some of the methods currently adopted and examines the issues faced by the industry in driving forward the application of usage data.

Type of Work:Article
Date:November 2011 (Publication)
School/Faculty:Corporate Services
Department:Library Services
Subjects:Z665 Library Science. Information Science
ZA4050 Electronic information resources
Institution:University of Birmingham
Copyright Holders:United Kingdom Serials Group
ID Code:803
Refereed:YES
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